The Vision expresses what the Hitachi Group aims to become in the future. The slogan "Inspire the Next" is an expression of the Group's desire to make this Vision a reality.
The word "Inspire" comes from the Latin "in" or "into" and "spirare" or "breathe." It means "to breathe life into," "to expand upon," and "to encourage." It also carries the meaning of "lifting spirits and raising awareness," and of "giving energy and courage."
The red line stretching above and to the right of "Next" is called the "Inspire Flash." It represents Hitachi's strong desire to achieve even further growth.
The Hitachi Group aims to help create a society that is overflowing with vitality, by "Inspiring the World".
